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HYDRATE | Flannel Flower Serum

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HYDRATE is your ultimate hydration maintenance moisturiser/serum - your everyday skin drink. Ideal for dull, dry and/or mature skin.

A True to Nature Serum formulated by nature and captured by science - you'll love it and your skin will love you for it!

Layer with another serum for more phyto-nutrients or our NOURISH Oil if your skin needs it. Pair with the natural VITAMIN C | Kakadu Plum Serum for the under eye area.

The HYDRATE serum delivers the plant power we find in the Australian native Flannel Flower. Using NATIVE EXTRACTS' revolutionary Cellular Extraction™ protocol first publicly launched in 2013, we harness and maintain the integrity of the flower's natural molecules - its unique concert of skin-loving water-soluble phyto-compounds, its water-soluble entourage.

The Cellular Extraction process captures the evolution of nature's brilliant design, by transferring the plant's nutrients across the cell membrane, suspending them in a glycerine and water extractant medium that also serves as a beautiful delivery system, to give you simplified yet powerful natural skincare that works - NATURE ON PURPOSE!   

This product is Australian made, Australian grown, created using rain-harvested water and consciously manufactured - the only manufacturing waste is either composted or repurposed. Join the DIRAMU Movement, making it easier to make POSITIVE IMPACT Skincare choices!


Normal to dry, tired, dehydrated, inflamed, fatigued, mature


Apply 3-5 drops after cleansing to clean skin, massage over the face and décolletage area and allow to absorb.

Suitable for use both morning and night. Pair with natural VITAMIN C | KAKADU PLUM Serum as an under-eye treatment. We recommend patch testing before use. If irritation occurs, discontinue use.


The Flannel Flower (Actinotus helianthi) is an Australian native species that is delicate but tough enough to survive our harsh conditions. We source our hand-cut Flannel Flower from the Mid North Coast region of New South Wales, Australia.


Quercetin, Isorhamnetin, Chlorogenic acid, Flavonoid Glycosides


HYDRATE is vegan-friendly, palm oil free, nut-free, gluten-free and not tested on animals (only humans!)


99% Flannel Flower Extract.

Actinotus helianthi (Flannel Flower) flower, Glycerin, Aqua, Sodium benzoate, Potassium sorbate, Citric acid.

All plant extractions require a solvent - ours are kind, skin-loving, hydrating, food grade, vegan, plant-based, palm oil free and natural. The natural plant molecules are suspended in our glycerin/water matrix.
We use a combination of safe, food grade preservatives to protect the serum for its shelf life.



Our serums are powered by our revolutionary Cellular Extraction process. Learn more here!


We use sustainably sourced plant materials via an Indigenous supply chain where possible.


We're on a mission to reduce cosmetic waste. Please request "no outer packaging" at checkout in the comment box.


We are proudly Australian made and Indigenous owned.

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We pay our deepest respect to the Traditional Custodians of Country across Australia, to the Elders, past present and emerging; the generations of First Nation people and honour our relationships with all our growers and harvesters, for their knowledge and wisdom, connection to country and their stewardship of the natural world for over 60,000 years.


  • The biggest thing I noticed was the reduction of my enlarged pores on my nose. Almost instantly. I had sunspots that are gradually fading. My face feels smoother with more even complexion.

    Donna, Using VITAMIN C Serum
  • I've noticed there's a fair difference on my skin - it looks brighter and not so red!

    Anonymous, Using SOOTHE Serum
  • It hydrates, helps even out my skin tone, and my face feels refreshed and younger looking!

    Anonymous, Using WELL AGING Serum
  • It's easy to apply, soaks in evenly, isn't sticky and lasts a long time!

    Anonymous, Using VITAMIN C Serum
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