Our Process

New Access to Natural Molecules (aka “chemicals”) 

From ancient anecdotal evidence of these botanicals’ use in skincare, our range features these species’ full range of water-soluble natural molecules, bringing you as close to the plant as possible.

Our serums are extracted through an innovative process called CELLULAR EXTRACTION™, which has redefined what can be achieved with a natural ingredient. This superior extraction process delivers the water-soluble phyto-compounds and their derivatives – the hydrophilic entourage. This has been unachievable through traditional methods – meaning you are now getting more of the plant and you know exactly what molecules you’re putting on your skin for utmost transparency. 

We expand on traditional remedies of native species to new applications. Our ingredients (including Cellular Extracts) have myriad compounds beneficial for our skin and hair. Now, we harness the species’ unique synergy of water-soluble phyto-compounds and their derivatives to offer new possibilities as a source of antioxidants, phenolics, rosmarinic acid and more.

Beyond these exciting new natural ingredients, our collaboration goes deeper – our plant profiling of a species means growers have new knowledge they can build on to commercialise new formats beyond the raw material and value-add their crops. Our brands are authentic in their interest to connect to growers of the species they hero in their formulations to learn how they can collaborate on the ingredients’ development and inspire consumer interest. We cr­­eate a platform for growers and brands to tell new stories about connection and conservation. 

Nature is made of chemicals

In our commitment to transparency, we work with the creators of the largest library of Australian native water-soluble plant profiles, to feed your skin the raw power of nature – these powerful species’ water-soluble chemical blueprint. …YES! Chemicals can be natural, and we are passionate about information over fear-based marketing.


Why is there glycerin and water in my serum?

You need a liquid matrix to suspend the natural molecules extracted from the fruit and we have chosen a gentle hydrating delivery system that supports hydration.

The extraction process uses high pressure and is rapid to maintain the integrity of the natural molecules which is different to the past processes that couldn't harness the natural vit C. Our glycerin is gentle, food grade, vegetable, US Pharmacopeia approved, Kosher and Halal certified, and palm oil-free. We don’t macerate or percolate or synthetically standardise our extracts, we use a powerful Cellular Extraction process that is rapid, under high pressure to maintain the integrity of the natural molecules.

 It delivers the water soluble phyto-compounds, and their derivatives, as they exist in the cell, in their synergistic relationships, the water soluble entourage. This means we use less plant matter and reduce over-harvesting. Our water is rain harvested and purified so we don’t take from our precious public supply.

No unnecessary synthetic ingredients, fillers, etc. … it is simply nature’s formulation suspended in a natural delivery system.



We pay our deepest respect to the Traditional Custodians of Country across Australia, to the Elders, past present and emerging; the generations of First Nation people and honour our relationships with all our growers and harvesters, for their knowledge and wisdom, connection to country and their stewardship of the natural world for over 60,000 years.