Our story is one traversing time, generations, cultures, research, new science and understanding.  And it is constantly evolving.

It starts thousands of years ago, with the intimate understanding Indigenous people gained of Australia’s native plant species. It spans decades of research and experience across the beauty, agricultural and biotech fields, bringing us to today, where one inspirational man has partnered to create a range of skincare “built on purpose.”

We deliver the best of science and nature for skincare that goes beyond the surface, bringing our story full circle, benefiting the people, culture and natural environment we revere - Australia’s First Nation and native botanical species.


Diramu is the distillation of nature’s most healing botanicals, backed by historical and scientific knowledge – A range delivering the brilliance of nature that has not only evolved to support these native species’ survival, but has done so with stunning beauty that we translate through to our products.

Each one of our native plant serums holds a unique range of benefits that support vibrant and healthy skin. But for us, vibrance is more than skin deep and steams from the soul, which is why our products serve a more meaningful and fulfilling purpose – respecting the traditional knowledge of Australian Indigenous plant species, promoting a sustainable native botanical industry and creating opportunity for Indigenous communities….

About Our 'Positive Impact' Purpose




As Australian native botanicals become more and more popular across cuisine and skincare, we believe we have a responsibility to ensure an inclusive and sustainable future supply. That means no over-harvesting, stronger Indigenous ownership and representation across the supply chain, and more regenerative and earth-friendly agricultural practices. To ensure a future market for native plants, we support the growers – introducing them to new markets for their crops and value-added opportunities from nutrition to high-value ingredients for skincare.

A native plant industry is not prosperous until it has greater Indigenous representation. We are passionate about co-creating opportunities for more growers, harvesters, entrepreneurs and Aboriginal-owned businesses to ensure traditional knowledge stays connected to country and culture and contributes to socio-economic improvement for those involved in this space.

We believe everyone should have access to the vast benefits of Australia’s native plants, through natural, affordable and effective skincare. That’s why we’ve created a range that can be used by any skin type, colour or age. Inclusion is paramount across our business from seed to serum.


We pay our deepest respect to the Traditional Custodians of Country across Australia, to the Elders, past present and emerging; the generations of First Nation people and honour our relationships with all our growers and harvesters, for their knowledge and wisdom, connection to country and their stewardship of the natural world for over 60,000 years.